Hi, I'm Rich,
I help companies achieve growth by developing go-to-market strategies, shaping compelling brand identities, mentoring employees, and collaborating closely with sales and product teams.
With over 15 years of leadership and B2B experience, I bring a unique blend of creativity, strategic insight, and operational excellence to every organization.
My Work and Results
Thank you for exploring impactful campaigns and projects from my career. Come back frequently as I am actively updating my portfolio.
New SaaS Launch Fuels $3M Pipeline
Launched a targeted ABM campaign
for a new SaaS product, generating
15 new logos and $3M in pipeline in
just six months.
Global & Regional Strategy for Enterprise SaaS Growth
At Intergraph PP&M, I led both global and regional marketing efforts across a 30+ product enterprise software portfolio.
From building digital infrastructure and creative operations to executing regional demand generation and large-scale events, I helped transform a traditional organization into a modern, content-driven marketing engine.
This included launching a new global user community, producing over 20 customer reference videos, a quarterly print-and-digital magazine and growing our LinkedIn followers audience by more than 300%.
Gathered 125 sales-qualified leads and $6M in pipeline from a rebrand, product launch, and major SAP event—in just
11 weeks.
Mobile App Launch Drives $6M Pipeline
COMING SOON: Real-Time Crisis Communication Following the Deepwater Horizon Tragedy
