Witmer Integrated Marketing LLC

Fractional CMO & B2B Marketing Leadership

Rich Witmer

Houston, Texas

Senior Marketing Leadership, Without the Full-Time Overhead.

20+ years driving revenue-tied marketing for B2B industrial, distribution, and technology companies — available as your on-demand CMO.

Who I Serve

B2B companies (Series B–D) without a full-time CMO in place
Industrial, distribution, manufacturing, and technology firms entering growth phases
PE-backed companies needing rapid marketing capability post-acquisition
Established businesses whose marketing has stalled or plateaued
Startups and scale-ups building their marketing foundation for the first time
Organizations bridging a gap between departing CMO and a permanent hire

Engagement Model

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Retainer

10–20 hrs/week, 3–12 month engagements. Ongoing embedded leadership with weekly check-ins and full strategic ownership.

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Project

Fixed-scope deliverables — marketing audit, go-to-market roadmap, brand positioning, or product launch. Clear milestones and defined outcomes.

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Advisory

Strategic counsel for in-house marketing teams. Monthly sessions, on-call availability, and executive-level sounding board support.

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Interim CMO

Full executive coverage during leadership transitions. Maintains momentum, team stability, and strategic continuity until a permanent hire is made.

All engagements begin with a complimentary 30-minute discovery call. NDA available upon request.

Core Services

Seven ways to take marketing off your plate.

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Fractional CMO / Marketing Leadership

Embedded senior marketing leadership on a part-time retainer. Own your marketing strategy, manage your team or agency, and drive measurable revenue impact — without the full-time executive cost.

Demand Generation & Lead Gen

Build and optimize the marketing engine that fills your pipeline. Multi-channel programs targeting the right buyers with the right message, tied directly to revenue outcomes.

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Brand Strategy & Positioning

Define your market position, sharpen your value proposition, and build a brand that resonates with enterprise buyers and differentiates you from the competition.

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Campaign Planning & Execution

Integrated campaign strategy and hands-on execution across digital, content, events, and partner channels — from concept through conversion, on time and on brand.

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Marketing Audit & 90-Day Roadmap

Rapid diagnostic of your current marketing stack, strategy, and execution. Delivered with a clear, prioritized action plan to close gaps and accelerate growth within 90 days.

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Content Strategy & Thought Leadership

Turn your expertise into audience-building content. Editorial calendars, thought leadership programs, case studies, and technical narratives that establish authority and generate inbound demand.

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Team & Agency Management

Lead, develop, or rationalize your marketing team. Manage agency relationships, vendors, and freelancers to ensure cohesive execution and measurable ROI across all resources.

Key Achievements

Numbers from companies I've actually run marketing for.

Drove 2× revenue growth ($1.6B → $3.4B) through integrated marketing execution.

Grew LinkedIn following 5× in four years (19K → 102,500+) via consistent content strategy.

Launched a virtual 3D product gallery generating 1,000+ qualified prospects during the pandemic.

Delivered 70× ROI on an annual user conference — $48M pipeline from $681K spend over three years.